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Assistant Digital Marketing Manager

Work Location: Central
5 Days Work - Week
Industry: Household Appliance


Responsibilities:

  • Identify new trends/developments and which social platform to use to reach what audience
  • Work closely with local marketing teams to manage social media with content to meet business objectives
  • Create social media and website content updates, produce newsletters/contents, key messages and posts designed to drive traffic, and promote audience engagement
  • Execute winning consumer digital journey (WCDJ) strategies to enhance customer engagement experience
  • Develop and execute SEO & SEM to drive traffic and sales to the respective websites
  • Perform tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Use of marketing tools in collaboration with social media & e-commerce websites, with experience creating online brand shops
  • Manage A&P expenses and make sure to stay on budget and update/estimate monthly costs
  • Work closely with local marketing teams to enable best practice sharing, alignment and leverage
  • Develop digital communications plans including website, social media, e-channels and associated marketing tools that improve awareness, product exposure, and customer engagement in the digital age
  • Conduct market research to identify market trends and new digital initiatives to maximum business growth and core brands exposure


Requirements:

  • Degree holder in marketing or business disciplines
  • 3-5 years of experience in digital marketing role with in-depth Social Media management experience, with regional exposure is a plus, preferably in consumer appliances or retail industry
  • Proven track record and expertise in website production, eCommerce platforms and digital marketing mechanisms (Google Analytics, SEO/SEM, Online shopping malls, social listening etc.)
  • Good business acumen, strategic thinking, good analytical mind, problem solving and attention to details are perquisite
  • Strong communication, negotiation, hands-on, people management and presentation skills and influencing skills
  • Computer literacy with good proficiency in MS Office, particularly Excel & PowerPoint.
  • Familiarity with any CRM or email marketing software is a plus (Hybris, Adobe, etc)
  • Knowledge in design softwares like Adobe Creative Suite (InDesign, Illustrator, Photoshop)
  • Basic knowledge in HTML, CSS, and JavaScript development and constraints
  • Socially active using mediums like Facebook, Instagram, Twitter, Weibo, LinkedIn



*Only shortlisted candidates will be notified.

How to apply:
Interested applicants kindly attach your resume with your application below.

EA Personnel: Shiela Joseph
EA Reg ID: R1986902
EA Licence No: 01C3135

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