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Regional Merchandising Manager (Consumer Electronics)

Successful candidate will be involved in strong collaboration with the Global product team based on regional competitive landscape and consumer insights.

Job description:

  • Collaborate with global team on new product ideas, development and market launch review
  • Accountable to define and deliver business case inputs based on the regional assumption and size of price in market
  • Plan and optimize Market Launches resource and prioritization
  • Standard approach to enable collaboration with cross functional teams (pricing/promo/channel)
  • Performance tracking in post launch period
  • Develop plan to sell based on regional strategy
  • Comprehensive view of good/better/best for each category
  • Develop retail pricing, adjusted across channel also in total Asia pricing structure for customer experience optimization
  • Create value chain structure to fit in regional margin guideline
  • Lead standardized price approval process
  • Develop promo framework & common drop in models
  • Promotional strategy that leverages both trade and brand investments
  • Lead standardized price approval process, to maximize profitability
  • Product Portfolio to match channel strengths while minimizing derivatives and exclusives
  • Regional strategy on clubs and online channel


  • Degree in Business Studies / Management, Marketing, Economics or other relevant discipline
  • At least 5 - 10 years prior experience in Merchandising in Consumer Electronics / Appliances
  • Deep understanding in Asia markets & dynamics
  • Strategic planning and leadership thinking
  • Strong business understanding & acumen, data analysis, commercial & financial skill set

*Only shortlisted candidates will be notified.

How to apply:
Please forward your resume in MS WORD FORMAT to dka@juhlerprofessionals.com.sg

EA Personnel: Kahlenberg Duanne Dream
EA Reg ID: R1763818
EA Licence No: 01C3135


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