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Senior Marketing Executive (GTM)

Location: Central
Work Hours: 8.30am - 6.00pm
Industry: Consumer Goods / Home Appliance


  • Implement end-to-end marketing plans to drive business growth and increase market share
  • Carry out regular benchmarking updates to monitor competitors/market performance and identify opportunities for sales growth
  • Work closely with branding, sales and promoter teams
  • Manage vendor relationships (media/ design agencies, copywriters, event organizers, Lazmall, gift redemption, contractors etc.)
  • Develop quality, attractive POSMs to educate consumers about brand's offerings
  • Prepare and execute new product launch POSMs and go to market plans/promotions 
  • Close monitoring of displays and concept corners 
  • Work closely with brand team on sourcing innovative, attractive premiums to entice customers to purchase brand's products
  • Monitor premium inventory to ensure sufficient premiums for multiple GTM promotions
  • Communicate with advertising or media agencies to monitor the delivery of production
  • Monitor stocks in online channels 
  • Work closely with sales teams to customise to individual retailer POSM requirements and leverage marketing tools to maximize sales impact


  • Minimum Degree in Marketing or Business 
  • At least 3 years Marketing experience, preferably with a strong grasp of trade marketing activities in Consumer Electronics industry
  • Proven track record and expertise in integrated marcomms including collateral development, copywriting, event management, video production
  • Ability to take ownership and independently manage marketing initiatives from start to end
  • Working knowledge of digital marketing (Google Analytics, SEO/SEM, Online shopping malls, social listening etc.)
  • Strong negotiation and relationship building skill with Good project management

*Only shortlisted candidates will be notified.

Interested applicants kindly attach your resume with your application below.

EA Personnel: Shiela Joseph
EA Reg ID: R1986902
EA Licence No: 01C3135


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